Larry Elliot, british journalist demonstrated his observation of royal family in The Guardian weekly that was published on may 18-25 2000, entitled "Head of Tate Portrait of a Modern Monarchy" .this article is about instability of royal family since the tragic death of Princess Diana and Royal Familiy's shift of policy in order to survive crisis. My annalysis fall into two parts. Firstable i will comment on industrialization of their brand's image.second i shall try to conclude the journalist's aim over this article. First of all it is no exaggeration to say that we can not argue royal family without telling the death of Diana.the car crash that killed Diana on August 31 1997 three years before the pub lishment of this journal caused the big discouragement of the nation and their interest was turned to the rumors that security service killed her on royal familly's order.After the death od Diana focused attention once again on the difference between her and royal familly.it seems reasonable to suppose that the journalist is trying to say that the Queen was forced to change its brands image completely and concentrate on its core business in order to protect royal familly from anti royalist and nations criticism.Royal family had changed the strategy for two reasons.first they tried to miss the interest of the nation by changing own image,sencond they tried to narrow a gap between modern Diana and archaic royal family.in the first paragraphe,journalist's stimulative wit could vindicate my analysis. To conclude,i would like to explain journalists aim in the last paragraph.Here we can observe a monarchy and a republique an opposition of two ideas in ambigue way of expression which poses some suggest ion.the journalist remarks it should not be pushed so far to turn britain into a republic.it seems like the journalist is trying to promote reader to observe the future calmly without opposition feeling. |
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